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Austrian know-how enables the search for spoken words within mobile videos. The field trial, composed of the Technical University of Graz, Kapsch CarrierCom, mobilkom austria and the ORF Online Directorate with 150 A1 customers will start in December 2008
A project team consisting of research, industry and media revolutionizes the search for videos on mobile phones. By using voice recognition technology, it is possible to immediately find all available on-demand ORF programs in which a desired term is mentioned. As part of a K-net program, a solution called Mamtam was developed under the leadership of the Technical University of Graz. In December, this solution will be tested by 150 A1 customers. Kapsch CarrierCom as the general contractor, together with the ORF Online Directorate and mobilkom austria will implement this trial.
The idea is simple: enter a keyword using the Mamtam page on your mobile phone and all ORF programs which contain these keywords will be displayed. The programs can immediately be viewed on the mobile phone using HD quality UMTS streaming. What will seem so simple during the field trial in December 2008 for 150 A1 customers is based on intensive research and development. An important component is the voice recognition technology from SAIL LABS Technology in Vienna. If, for example, you enter the keyword “Obama”, then you will receive the list of the latest ORF programs where the name was mentioned.
Boris Nemsic, CEO of mobilkom austria and the Telekom Austria Group said,
“This Mamtam project contains much local technical expertise. The project team delivered a convincing simple to use solution for a complex requirement.”
Thomas Prantner, Director of ORF Online and new Media said,
“Innovative research projects and trials such as this one deliver important experience for our multimedia strategy. As a modern media company, we want to provide high quality ORF content on all relevant platforms and with the highest usability possible.”
Wolfgang Slany, Professor at the Technical University of Graz said,
“Mobile video-on-demand is at the beginning of its development internationally. Together with ORF and mobilkom austria, we want to influence this development with Mamtam by creating a new fascinating application for mobile phones.”
Research, industry and media partnership
Mamtam was developed using the ”Extreme Programming Method“ at the Technical University of Graz. SOFTNET is an industrial competence network of the Austrian research subsidy association which enables co-operation between research and industry using subsidies from the Ministry of Economy and Labour as well as the federal states of Styria and Vienna. Kapsch CarrierCom contributes its experience in the consolidation of scientific project results with customer requirements and market requests.
“Mamtam unites high-tech expertise from research and business and is an easy-to-use application which was developed using an user-orientated design process. I am convinced that we will get much attention with Mamtam and I am looking forward to the market feedback”,
explained Thomas Schöpf, Member of the Kapsch CarrierCom Board of Directors.
ORF is making available its television programs for the project and mobilkom austria is providing the mobile TV solution. SAIL LABS Technology AG is one of the world-wide leading innovators on the voice technology sector. E NOVATION GmbH is an expert in the architecture of digital interfaces as well as the interaction with these interfaces. They are contributing the expertise for web applications as well as aesthetic and modern design. CURE, the Center for Usability Research & Engineering, is responsible for Mamtam’s excellent user-friendliness.
Market introduction shortly possible
During the field trial with 150 A1 customers, experience will be gathered until the end of January in order to optimize the system. In parallel, legal aspects will be clarified to enable commercial operation.
Kapsch CarrierCom AG belongs to the Kapsch Group and is specialized in communication solutions for operators of fixed and mobile networks for voice and data transmission. Kapsch CarrierCom covers all fields from analysis, consulting, design, development, integration, installation and training up to maintenance and operation of complete networks
